Review: ‘Disrupted,’ a Tech Takedown by Dan Lyons, a.k.a. Fake Steve Jobs – The New York Times

The general feebleness, you sense, bleeds into something that is actually menacing. There’s an Orwellian quality to how language is used at HubSpot. People aren’t fired here, for example. They “graduate.” So many people graduate and disappear, you write, that “it’s like living in Argentina during the 1970s.

”HubSpot sends out, and its software helps other companies send out, tons of spam. But here spam is called — wait for it — “lovable marketing content.” This kind of jargon infects the company at every level.

Employers have learned that millennials like to feel they’re on a mission, not merely at a job, so a mission is invented. You and other new hires are told: “We’re not just selling a product here. HubSpot is leading a revolution. A movement. HubSpot is changing the world.”

Dwight Garner: Review: ‘Disrupted,’ a Tech Takedown by Dan Lyons, a.k.a. Fake Steve Jobs – The New York Times

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